Newmarket Consulting were privileged to work with the Street Performance World Championships (SPWC) to design and project manage the 2011 Where’s Wally World Records. In addition to applying our project management skills, our involvement in this exciting project allowed us to employ our tourism, marketing and creative know-how to ensure the Where’s Wally World Record became a one of the most widely publicised events of the Summer in Ireland.

Newmarket worked with the SPWC team on ideas generation, planning, logistics, merchandising, sales, marketing plan development and implementation and PR support to help promote the world record attempts in Cork, Portlaoise and Dublin, while also monitoring sales and promotional performance.

We even got to manage and star in the Flash Mob launch video for the Where’s Wally World Records, check it out here!

Newmarket Consulting worked with Emergent Events in relation to developing a robust volunteering strategy in line with best practice (including a Communication Strategy) for recruiting, retaining and recognising volunteers for the Street Performance World Championships 2008 and onwards. Newmarket worked with Emergent Events to develop a volunteer strategy, volunteer policy and plan