Clodagh O’Brien joined Newmarket Consulting in January 1997 to provide consultancy and advisory services to clients across various areas.  Her specialist skills include business development, business planning, strategy, innovation, marketing, emarketing.  Clodagh enjoys the mix of working on a variety of projects and continuously learning from the new pursuits she is involved in, spanning the not for profit, public and private sectors. Clodagh’s expertise is in working with organisations experiencing challenges where creative solutions make the difference.

Newmarket worked with National College of Ireland to evaluate their marketing activities in relation to the College and its various faculties. The project was structured around a series of interviews and focus groups with relevant market segments. A project management approach was used which involved marketing and subsequently project management workshops so as to maximise the involvement of the NCI in the process and to ensure that skills in marketing