Newmarket has been involved with the Not for Profit Business Association since 1997. Initially, Newmarket carried out the feasibility study on potential collaboration amongst the 9 largest service providers in the physical and sensory disability sector on business issues, including an assessment of the development needs of the potential members. Having agreed to work together, Newmarket were then commissioned to develop
Mitchell was appointed to Newmarket Consulting in January 2001, having graduated from Dublin City University with a BA Degree in International Marketing with Languages (Hons.)
Excelling in the areas of research, analysis and strategic development, Mitchell has provided insightful advice and direction to clients across a number of sectors that he has worked in, both public and private, most recently in the tourism, health and social care, technology, creative and cultural and renewable energy fields.
Newmarket worked with National College of Ireland to evaluate their marketing activities in relation to the College and its various faculties. The project was structured around a series of interviews and focus groups with relevant market segments. A project management approach was used which involved marketing and subsequently project management workshops so as to maximise the involvement of the NCI in the process and to ensure that skills in marketing
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